Serie A on Thursday accepted the offer of TV platform Abu Dhabi Media to broadcast the Italian league in the Middle East and North Africa after more than a year without a broadcaster in this region. For the next three seasons, Abu Dhabi Media, an Emirati public body, have been awarded the rights for a minimum total amount of 79 million dollars (75 million euros), the Italian League announced. BeIN had criticised Serie A for having concluded partnerships with Saudi Arabia, in particular for the organisation of the Italian Supercup. In June 2020, beIN had suspended the broadcast of the Italian championship for a time due to this conflict. BeIN Sports had reportedly paid some 112 million euros per season for these rights, almost 4.5 times more than what the new broadcaster will pay.

Source: The North Africa Journal July 01, 2022 07:24 UTC