The so-called 15 per cent pledge challenges major companies to back up messages of solidarity with action to support Black businesses and better serve Black consumers. Demands that corporations take concrete action to support Black communities and hire and promote Black people at every level of their organizations are getting louder. James calls Sephora's pledge 'historic'The 15 per cent strategy is off to a promising start with Sephora's support. Last week, Sephora announced a partnership with the National Black Justice Coalition and raised more than $1 million US to support Black LGBTQ+ people. On the 15 per cent pledge Instagram page, there are several messages aimed directly at the chain's CEO, Brian Cornell.

Source: CBC News June 12, 2020 14:37 UTC