"Is there a need to maintain two separate fashion brands, with Flipkart too looking to sell fashion aggressively? However he expects the technology and supply chain of the Delhi-based portal will be merged with Myntra in the long term. "The current Jabong systems are all legacy systems, so in the long term having the Myntra backend even if we keep the storefront different, (will help) scale better," he said. The company will not shut down Jabong immediately as it may end up losing customers to Amazon India, especially during the festive quarter. "While they may be trying to differentiate between high paying and normal customers, but you can do this is in a mature market.

Source: Economic Times October 27, 2016 02:55 UTC