While that growth should entice any retailer, Chico’s is one of a growing number of clothing brands treading carefully. A spokeswoman said Amazon’s private label products account for about 1 per cent of its total retail sales. Retailers pay Amazon extra to store and ship their orders under the ‘fulfillment by Amazon’ model. A gripe for retailers is that selling on Amazon loses the direct customer relationship they get from their own website or store. “There’s an interesting partnership you get by selling to Amazon instead of selling through Amazon,” said Justin Cohen, senior director of e-commerce for Aldo North America.

Source: The Express Tribune April 09, 2019 09:00 UTC