I will also buttress my self- avowed belief that intelligently carried-through selling analytics with creativity, are the cornerstones of growth and prosperity. There is nothing like a “growth industry”, but we can always organize and operate businesses to create and capitalize on growth opportunities. Aaron Ross, renowned author of “Predictable Revenue through selling” pointed out that “salespeople do not drive growth, lead generation drives growth and salespeople help fulfil it”. That is why investment in customer success is very critical to achieving growth. When customer success is enhanced, it automatically halts the trajectory of churning.

Source: Nigerian Tribune November 20, 2023 09:46 UTC