Selling the Blue Jays would secure a healthy profit for Rogers Communications — the $165 million investment made in 2000 is now valued at $1.3 billion by Forbes magazine. A new owner, and a changed relationship between team and broadcaster, could profoundly affect the on-field product. Where the Marlins risk alienating their remaining fans by dumping their best-known player, a prospective Jays owner stands to inherit a large, loyal customer base. A contending Jays team was meant to boost TV and radio ratings, along with corresponding ad revenue, from August through the fall. That set of trades didn’t power the Jays to the playoffs, but the post-season appearances and increased viewership came eventually.

Source: thestar December 07, 2017 00:03 UTC