Mick Jagger famously compared the southern city to an unsavoury orifice and for the last several decades many New Zealanders might ignorantly have agreed. Invercargill's residents, though, have differed and have instead exhibited pride and resilience. The fact investors are willing to take that gamble on Invercargill suggests the city's outlook is far rosier than many New Zealanders might assume. After all, isn't it windy, cold, too far from Auckland and devoid of overwhelming selling points for visitors? Far from accepting itself as nothing more than the butt of jokes, Invercargill knows its own worth and is willing to back itself.

Source: Otago Daily Times September 04, 2018 16:52 UTC