When it was announced recently that Fenty Beauty and Fenty Skin would be available in Africa, some fans rejoiced and others were disappointed. Francophone Africa attracts minimal VC funding compared to the rest of the continentInvestors often come to a similar conclusion. The African Venture Capital Association’s 2021 report (pdf) on Private Equity activity has shown how the past year set new records with the total value of deals reaching $7.4 billion. Changing the perception of Africa as an investment destinationThe matter of perception remains an issue for all African economies. Others like Tidiane Dème, the co-lead at Partech Africa Fund—a tech fund exclusively dedicated to Africa’s digital markets—believes that the talent pool will be instrumental.

Source: The North Africa Journal May 31, 2022 12:12 UTC