With Selangor Properties Bhd (SelProp), this is slightly different, although there is a matriarch in the form of Puan Sri Chook Yew Chong Wen, 94. Other than the third child, Wen Chiu Chi, who was involved in the family business, the other children had little interest in the family business, say property consultants. Says Chong: “We will not mimic the newer guys who launch multiple projects simultaneously. We will take the conservative route.” Unlike the larger players who, a couple of years ago, took to developing 30 to 40 projects simultaneously, SelProp will focus on one or two projects at a time and a manager will oversee two or three projects at most, says Chong. In today’s economic climate, if one were to launch multiple projects, one may be caught if there is a crisis, says Chong.

Source: The Star October 07, 2016 23:33 UTC