To help tap into this potential, Syngenta sets up learning centres to teach farmers to maximise yields while keeping costs the same. The learning centres teach by “seeing is believing”, Lawton said. After learning the proper use of pesticides, as demonstrated in learning centres using Syngenta products, farmers would be more likely to buy the company’s products to use in the same way, she said. Moreover, the learning centres provide comparison between the flourishing Syngenta-practice crops and lacklustre standard-practice crops, showing that the former system offers greater yields and less pests, she said. Syngenta’s Thai programmesIn Thailand, two permanent learning centres were established – in Suphan Buri and Phitsanulok – in 2010.

Source: The Nation Bangkok November 26, 2016 18:03 UTC