When the future of that program became uncertain, Ms. Rowling decided there had to be a better way. Ms. Rowling epitomizes the model of the internal start-up. But until that happens, millions of financial advisers, brokers and agents are setting out to meet the conditions of the rule. Despite the intense competition to provide financial advice, these start-ups have many opportunities to tap. “It requires a lot of capital to create something there’s a wide need for,” Ms. Rowling added.

Source: New York Times November 23, 2016 13:12 UTC