Shredded Wheat is produced by Cereal Partners, in a large factory in Staverton, and has been since it was moved from Welwyn Garden City in 2007. Still, guided by Justin, the Wiltshire Times followed the genesis, growth, and packaging of the iconic ‘Big Biscuit’ Shredded Wheat item. (Image: Newsquest)The beginning of the process is much the same as the end, which is just like the middle – concerning wheat. This specific process is no less hypnotic than the rest of the production of Shredded Wheat – but the mechanised harmony of fine-tuned instruments is far from the only thing going on in the Staverton factory. At the packing stage, Mr Hill introduced us to two relevant experts: Bartosz and Martin, who posed for photos beside the machine that sees the pouches enter the Shredded Wheat boxes.

Source: The Times March 24, 2025 13:14 UTC