Nearly every brand seems to feel they need at least one app or more often, multiple, specialized apps. Great apps help consumers find information and do tasks more quickly and easily. He was an early pioneer in creating software with great user experience, and he’s done work for clients ranging from Disney to Ford, HP, Microsoft and AT&T. Here are their tips for developing great apps, and insights from Mark regarding where apps are going in the not too distant future. Apps need to be marketed.

Source: Forbes March 24, 2017 19:18 UTC