Meanwhile, Delta Air Lines Inc. and JetBlue Airways Corp. are betting seatback screens with audio-video on demand will lure domestic travelers. For those airlines sticking with seatback screens, it’s not just about satisfying passengers who still expect one. American and United have retained seatback screens on some of their domestic flights. Indeed, despite its commitment to streaming, United is considering new seatback screens in Boeing 737 Max 10 aircraft, which start to arrive next year. There are “absolutely" opportunities to monetize seat-back screens, Bastian said, but “I’m not interested in monetization for monetization’s sake."

Source: Mint October 09, 2019 11:12 UTC