Share this Story: Sean Speer: The keys to Jordan Peterson’s successSean Speer: The keys to Jordan Peterson’s success How an unlikely intellectual turned into a cultural icon Photo by Daniel EhrenworthArticle content This week marked the much-anticipated release of University of Toronto Prof. Jordan Peterson’s latest book, “Beyond Order: 12 More Rules for Life.” If his last book, which has sold more than five million copies, is any indication, the newest one is bound to be another massive commercial success. Try refreshing your browser, or Sean Speer: The keys to Jordan Peterson’s success Back to video His YouTube channel, which combines lectures, podcast videos and various speeches, has 3.5 million subscribers and more than 145 million views. How did we end up in what New York Times columnist David Brooks has referred to as a “Jordan Peterson moment”? The first is that there’s an incredible hunger among young people — particularly young men — for a combination of practical and transcendental wisdom. People’s engrossment was a sign of the underlying demand for Peterson’s unique mix of intellectualism, intensity and soberness.

Source: National Post March 05, 2021 16:52 UTC