Digital publisher network Scroll Media has extended their representation of Gameloft in New Zealand, managing the branded ad campaigns across the 400 popular mobile games. Gameloft, a leader in in-game advertising and gamification solutions for brands, confirmed a long-term strategic sales representation agreement with Scroll Media in Australia and NZ, due to the firm’s ability to drive ad revenue. De Roma sits in the IAB Gaming Council to help educate the gaming advertising market in Australia. Recently Gameloft and Scroll Media built an engaging mini game for the Universal Pictures Trolls movie with Essence Mediacom as media partners which allowed users to play within the game confinements whilst promoting the movie. Billions of people play games globally, and marketers are starting to see the shift to gaming advertising performing well.

Source: Stuff February 22, 2024 09:08 UTC