The beer ad already has drawn more than 10 million views and stands to expose a vast audience to an internet craze known as ASMR, or autonomous sensory meridian response. But a few scientists are trying to study ASMR, and there is evidence that there might be something to it. PLACEBO EFFECTLouisiana State University researchers tried to see whether the power of suggestion affected people’s responses to ASMR audio clips. But ASMR fans weren’t fooled by the fakes or the misleading instructions. They reported more tingles when they heard legitimate ASMR audio, no matter what they were told ahead of time.

Source: National Post February 01, 2019 14:04 UTC