The four complaints filed on Friday use GDPR to challenge these data collection policies and their take-it-or-leave-it approach to consent. Bundling necessary data collection with profitable extra data collection is illegal. This is a crucial legal test of many new principles of GDPR – including informed consent, and proportionate data collection. First, through his new Vienna-based privacy lobby organisation noyb (short for “none of your business”), Max Schrems and his allies have effectively challenged big tech to explain why they operate as they do. The Schrems complaints suggest she’ll need every euro she can get.

Source: The Irish Times May 25, 2018 10:18 UTC