SHELTON, Conn. - The company that owns Schick has terminated its attempt to buy the upstart shaving company Harry’s for $1.37 billion, just days after the U.S. sued to block the acquisition. Edgewell Personal Care Co. said Monday that it will move forward as a standalone company. It also said that Harry’s Inc. is now suing Edgewell, a case that it says has no merit. Both brands have slashed prices and overhauled their sales operations in recent years in response to the rise of Harry’s and rival Dollar Shave Club, which both started as direct-to-consumer digital brands. Edgewell believed that it would be able to leverage Harry’s direct-to-consumer marketing base and digital savvy.

Source: thestar February 10, 2020 15:00 UTC