Two months before, at the Stitzel-Weller Distillery in Shively, Kentucky, that same sense of the past reaching into the present struck me as soon as we pulled onto the grounds. How, then, is a consumer to perceive it in the grand scheme of American whiskey in general and special-edition bourbon in particular? All of this means that, even before the 22 Year Old bottling was first released, it had the proverbial wind at its sails. With the Blade and Bow 22 Year Old, Diageo seems to have brought to market a product that does just that. According to Parrott, “For us and bourbon nerds, Stitzel-Weller is a promise built on the history of bourbon.

Source: Forbes August 14, 2017 19:07 UTC