Online giants such as Amazon.com and Meta Platforms say they use technology to identify and remove misleading ads, fake accounts or counterfeit products. This April, hundreds of fake listings began popping up on Amazon.com and other shopping platforms using Rose’s face and her images and videos to steal customers. Shoppers who took advantage of the special offers didn’t receive Darn Tough socks—or anything at all. Darn Tough and some of its customers have taken to social media to warn would-be buyers about the fake listings. The week before the first fake listings appeared, Ideam sold $54,000 of bird feeders.

Source: Wall Street Journal June 10, 2024 12:17 UTC