NEW DELHI: Consumers across across demographics in India are prioritizing their finances and becoming more savings oriented, a year since the onset of covid pandemic, KPMG said in a report. More than 85% of respondents are likely to stick to their savings plan even with a 10% fall in their income indicating the saving sentiment," KPMG said in its report. KPMG said its findings observed similar saving sentiments and spending patterns running across tier-1 and -2 cities. Over 80% of all respondents expect personalised customer service with Generation-X (age 37-53) forming the majority age group (88%). Only 33% of all respondents are comfortable sharing data with companies in lieu of better customer experience and personalisation, as against 15 % for the US and 10% for the UK.

Source: Mint May 18, 2021 11:50 UTC