Saudi king earns more retweets than Trump, study says - News Summed Up

Saudi king earns more retweets than Trump, study says


The world leader whose original tweets generate the most retweets is Saudi Arabia's King Salman, according the latest "Twiplomacy" study by communications firm Burson-Martsteller. In terms of output, there is no contest: the Saudi king only tweeted 10 times during the period covered by the study -- April 2016 to May 20 of this year. But those 10 tweets were each retweeted more than 147,000 times on average, dwarfing Trump's 13,100 average retweets per tweet, said the study, the sixth of its kind by Burson-Martsteller. Retweets are only one measure of influence on the social media platform and Trump is gaining ground elsewhere. For all of the news that Trump has generated on Twitter, Burson-Martsteller found that other leaders rarely engage with him on the platform.


Source: The China Post May 31, 2017 12:33 UTC



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