Just a few years ago, gatherings in the desert were the pinnacle of winter entertainment in Saudi Arabia. In the first seven months of 2023, Saudi Arabia received 17 million international visitors with a view to accepting 30 million by year’s end. Saudi Arabia has also won the bid to host the AFC Asian Cup in 2027 and its bid to host World Expo 2030. (File photo)Last year also saw the launch of the Rethink Summer campaign and a return visit by Saudi tourism ambassador Lionel Messi alongside his family. As travelers consider their options for a last-minute winter getaway, many will no doubt be making Saudi Arabia their first choice.

Source: Ethiopian News January 05, 2024 18:43 UTC