Honigman: According to Oath’s Brand Love index, people love brands that share their values. In the U.S., this drives 14% of brand love – more than almost anywhere in the world. Gould: Well, I think you have to get behind what goes into brand love. I think brand love is powerful when there's a relationship that's very personal. We want a person to feel like I can argue with forty nine people and I may change all their minds because I have a really different way of thinking about this.

Source: Forbes March 25, 2018 12:56 UTC