Seoul: Korean handset maker Samsung said that it will continue its ‘India-first’ strategy to drive its mid-tier smartphone portfolio, targeting Gen Z and millennials in the country.“India is one of the big markets for us. If we can win over India, then we can win over in any global market,” Yeon Jeong Kim , head of innovation, product planning group at Samsung Electronics, told ET. "India is a country that loves technology…therefore India is the first market where we bring many of our products and we will continue with this strategy. "Samsung, India’s second largest handset company by shipment numbers has lately launched a slew of models under its M and A series. “They worked on the A80 software for South West Asia.”(The reporter is in Seoul, South Korea at the invitation of Samsung Electronics)

Source: Economic Times July 01, 2019 06:33 UTC