The contribution of organisations, businesses and individuals in the fight against Covid-19 has accounted greatly in the government’s effort in combating the virus. The tangible has to do with the bottom line of a business (financials) whereas the non-tangible deals with brand image and reputation, brand affinity, among others. A recent study from Reputation Institute, a private global consulting firm, found that 42% of how people feel about a company is based on their perceptions of the firm’s CSR (Reputation Institute. That means CSR is key to building a strong brand image and reputation for your business. That means CSR is key to building a strong brand image and reputation for your business.

Source: Forbes September 13, 2020 20:09 UTC