"Samsung might have over-exerted itself trying to pre-empt Apple, since everybody knows the iPhones launch in September," said Chang Sea-Jin, business professor at Korea Advanced Institute of Science and Technology and author of "Sony vs. Samsung", a history of the electronics giants. "It's an unfortunate event; it feels like Samsung rushed a bit, and it's possible that this led to suppliers also being hurried. "I believe they were trying to create a similar effect by beating Apple to market by (about) a month, too," he said. "Very often, lab times and testing periods are shrunk to expedite approval and time-to-market of key devices. "But even that capability is under growing strain, as we try out new materials and everything is on a very tight schedule.

Source: Times of India September 06, 2016 06:38 UTC