What led Samsung’s growth and how other brands faredOverall global smartphone market growsSamsung has replaced Apple as the top smartphone player globally in the first quarter this year (Q1 2024), accounting for 20% shipment share, a report said on Friday. Samsung reached its highest-ever ASP during the quarter as well. Emerging markets especially provide long term growth opportunities,” Fieldhack added.Meanwhile, smartphone brands from China – Xiaomi and Vivo – registered growth. While Xiaomi registered growth in almost all its key markets, Vivo posted strong performance in emerging markets of Asia Pacific including India.Huawei, Honor and Transsion also gained during the quarter. Oppo – which includes OnePlus – experienced a shipment decline due to stiff competition in key markets like China.Riding the success of these brands, the global smartphone market grew by 6% year-on-year (YoY) to reach 296.9 million unit shipments.

Source: The North Africa Journal May 03, 2024 15:15 UTC