The report confirms that mobile phones have well and truly become a part of our daily lives. “We started this research because we know professionally and personally how integrated mobile phones are in our lives. These insights highlight how people in the Middle East and North Africa are changing as consumers,” said Matthew Robarts, MD for Effective Measure Middle East and North Africa. 4 per cent of respondents reported not reading content on mobile devices at all. Female respondents most commonly own Apple mobile devices as opposed to male respondents who most commonly own Samsung mobile devices.

Source: The North Africa Journal August 17, 2017 07:52 UTC