The top three smartphones sold during the quarter were from Xiaomi.At present, Samsung India sells its On series of smartphones only online in India and it launched Galaxy A8+ exclusively on Amazon last week. The brand has almost 50% share of online smartphone sales in India, Xiaomi India MD Manu Kumar Jain told ET last month. Samsung wants to specifically target this as part of its strategy this year, an executive said. "Samsung wants to extend its lead with Xiaomi which is possible by expanding e-commerce sales while consolidating its presence in offline channels. "The layers of distribution for online sales are also being cut to ensure margins are better controlled, which can be passed for aggressive pricing," another executive said.An email sent to Samsung India did not elicit any response.

Source: Economic Times January 15, 2018 01:45 UTC