11 June 2021 Colombo: Samsung Sri Lanka was honoured as the ‘Most Loved Electronics Brand’ for the third consecutive year in Brand Finance Lanka’s review of the most valuable brands in Sri Lanka featured in LMDs Brands Annual 2021. Retaining the coveted position as the No.1 Smartphone & Consumer Electronics brand further cements Samsung’s popularity and Samsung would like to extend its heartfelt gratitude to the people of Sri Lanka for choosing them as their most loved Electronics Brand. Samsung’s diverse portfolio of products ranging from Consumer Electronics to Smartphones, Tabs, Hearable and Wearable are designed to appeal to all age groups. Samsung Sri Lanka aims to maintain close interactions with their audience via the Samsung Members App, My Galaxy and the Samsung Student Ambassador Programme. They are also the pioneers in Sri Lanka’s E-sports arena in partnership with Gamer.lkLMD’s Most Loved Brands ranking is determined by a survey that defines a brands strength based on quality, reliability, distinctiveness, reputation and trustworthiness.

Source: The Nation June 11, 2021 09:22 UTC