Samsung Electronics Co. is joining the race to create the smartest digital assistant by acquiring Viv, a Silicon Valley start-up launched by the same entrepreneurs who sold Siri to Apple. Samsung plans to implant Viv into phones, televisions and a wide range of other devices. He joined Apple after the iPhone maker bought Siri in 2010. Apple began including Siri in iPhones five years ago, spurring other companies to develop their own assistants. Besides Kittlaus, fellow Viv co-founder Chris Brigham also formerly worked on Siri.

Source: Los Angeles Times October 06, 2016 00:29 UTC