On May 9, Samsung launched a new campaign called ‘India, Ready, Action!’, which encourages millennials to shoot a 60-second video capturing what India means to them. Here’s what Ranjivjit Singh, chief marketing officer and senior vice-president of Samsung India, has to say about the campaign. India has the largest population of millennials in the world; they constitute 35 per cent of India. But when you look at Internet usage in India, 84 per cent of them are millennials. It’s an invitation to millennials to showcase the real India as seen through their eyes.

Source: The Telegraph May 14, 2019 19:41 UTC