They are also increasingly changing their TV sets every four-five years, as prices of largescreen models plunge and companies upgrade technology. A Sony spokesperson said some price correction was done in large screen sizes due to those models reaching end-of-life.Samsung India’s vice-president Rajeev Bhutani said it, in fact, increased prices due to panel prices going up. He said LG has further strengthened its market share.The head of a durable retail chain said consumers are now open to buying television sets which are available at value pricing. In the past one year, brands like Sanyo, TCL, Noble Skiodo, Polaroid, LeEco and Kodak entered the Indian market, while those like Onida and Sansui became price warriors. Local handset makers such as Micromax and Intex, too, decided to focus more on the television and appliances market with Chinese companies denting their market share in smartphones.

Source: Economic Times March 27, 2017 20:15 UTC