Samantha Melbourneweaver joins NPR as Managing Editor/Digital Audience Growth & Engagementtoggle caption 2022 Ricardo DeAratanha / Los Angeles TimesIn a note to newsroom staff, VP and executive editor Eva Rodriguez made the following announcement:We are thrilled to announce that Samantha Melbourneweaver will be joining us as Managing Editor/Digital Audience Growth & Engagement. Sam comes to us after six years with the Los Angeles Times, the past three as Assistant Managing Editor, Audience. She launched “For Subscribers,” the Times’ subscriber-only content stream that now drives over 30% percent of newsroom digital subscriptions. She also founded “404 by LA Times” – a social content team of six creators who operate on TikTok and Instagram exclusively. Sam will oversee our talented Growth, Engagement and News Apps teams and work closely with colleagues across the Content Division.

Source: Los Angeles Times June 10, 2024 14:54 UTC