For this reason, for the influence that generative AI has, can have and will have on the art, science and fundamental structure of marketing, for its influence on how the character and destiny of brands will be shaped, Sam Altman, CEO of OpenAI, is unofficially number one on Forbes’ 2023 World’s Most Influential CMO list. On the contrary, it seems certain that today’s generative AI and its offspring will irrevocably change the inputs, outputs and exercise of CMO influence. While humanity may be safe, for marketers this could be an existential threat of its own. What happens if, at scale, marketers start defaulting to that delivered by machines? But for this year, Sam Altman’s influence on marketers and marketing (not to mention humanity), makes him the unofficial number one on this year’s list.

Source: Forbes June 25, 2023 05:29 UTC