“2018 has been a spectacular year for industry and many stories did exceedingly well, including two of our films - ‘Raazi’ and ‘Badhaai Ho’,” said Priti Sahani, President of Junglee Pictures. With impressive return on investment of even over three times the budget, we’ve seen some path-breaking content in films like Badhaai Ho’, ‘Raaz’, ‘Stree’, ‘Andhadhun’ etc. Films like ‘Sonu Ke Titu...’, ‘Badhaai Ho’ etc had a very different and fresh treatment to them, which worked.” However, Malik added, films which have worked have got audiences in the multiplex. Hence, when they find a film worth their money, they would not mind if the film does not have their favourite star. Because the audience today is looking for some sincerity of purpose which is all about entertainment with certain value proportion: Content.

Source: The Star December 24, 2018 01:41 UTC