At the Salesforce World Tour London conference, the firm’s Web3 Studio Co-Founder, Marc Mathieu, introduced on Monday an NFT Cloud Pilot, a service which supports sustainable NFT minting and distribution for brands and marketers. Marc said at the event,“I’m really excited to introduce Salesforce NFT Cloud Pilot. https://t.co/oblLTnioLC — Salesforce (@salesforce) June 16, 2022Mathieu explained how a brand marketer could use NFT Cloud Pilot to collect and integrate metrics from the Salesforce customer data platform (CDP) to track customer experiences for NFT advertising campaigns. NFT Cloud Pilot additionally integrates workplace communications platform Slack to enable brand marketers to manage competitions and promotions that award loyal customers with an NFT drop. Salesforce also integrates traditional payments on NFT Cloud, meaning users do not have to own a crypto-wallet to participate in NFT events.

Source: Libya Today June 16, 2022 17:35 UTC