Sainsbury’s has stepped up its battle with John Lewis to be the UK’s most popular Christmas ad with an animated West End musical-style story with James Corden on vocals. The Sainsbury’s ad, which retains the tagline “Christmas is for Sharing” used in previous years, will have a charitable link. She would not reveal how much Sainsbury’s had spent on the ad, but last year the company spent almost £22m on advertising over Christmas. Animators created tiny versions of Sainsbury’s prosecco, Christmas cards and homewares to fill the houses of the multi-racial mix of families who are in Dave’s world. It took 16 weeks to build the sets and create the 26 puppets used in the film.

Source: The Guardian November 14, 2016 00:01 UTC