Mike Coupe, chief executive of Sainsbury’s, which has been part of the Nectar scheme since it launched in 2002 NEIL HALL/REUTERSJ Sainsbury has bought the Nectar loyalty card business for £60 million to get to know more about its customers. Sainsbury’s has been part of the Nectar scheme since it launched in 2002 and is its biggest member. Sainsbury’s said that the deal supports its “strategy of knowing its customers better than anyone else”. There will be no change to Nectar’s data policy, which allows its members including Vue Cinema, Ted Baker and eBay, to share information about customers’ spending. Jonathan Buxton, a partner and head of consumer and retail at Cavendish corporate finance, said that…

Source: The Times February 02, 2018 00:00 UTC