Large companies are shifting from red ocean to blue ocean strategies. A blue ocean strategy involves a business deciding to create a new uncontested market and add value to consumers, making competition irrelevant in the process. Fortunately that is not the case and the point of blue ocean is to stop competing in a crowded space. For those attempting to create partnerships, the key is an open mind and seeing value. That vision allows a company to move away from competing on price in a heavily competitive market into a blue ocean where possibilities abound.

Source: Manila Times March 09, 2018 16:18 UTC