SAFETY FIRSTHuang Hulong, deputy general manager at Hainan Wenhua Travel Industry Group Co, said the most critical factor for Chinese tourists when making travel decisions is safety. Mr Huang said Chinese travellers' concerns about safety largely depend on how the situation is reported in the Chinese media. However, safety concerns about Thailand among Chinese travellers have eased compared with the past, thanks to state campaigns to restore confidence, he said. However, their confidence is expected to improve as the Thai government has consistently pledged to maintain safety for Chinese tourists, said Mrs Ye. RETURNING CHINESETo encourage the Chinese to visit, he said Thailand should continue to focus on convincing tourists about safety.

Source: Bangkok Post December 24, 2025 01:17 UTC