LEADING tyre company Michelin is committing towards providing safer, more sustainable solutions for mobility beyond just car tyres with its Motion for Life campaign. “As a brand of movement, we recognise that motion is intrinsic to human life and it goes further than just mobility, ” said Oliver Biggart, managing director for Michelin Malaysia, Singapore and Brunei. “Motion for Life acknowledges the global travel restriction, and we are driven to continue fostering meaningful but responsible movement through safer mobility solutions, ” he said. In addition to innovating for safer and more meaningful mobility, Michelin is also working towards ensuring further sustainability of the tyres produced, by integrating and encouraging the use of recycled materials where possible. Motion for Life was first introduced in the French, Chinese and German markets last year, followed by Thailand, Poland and Vietnam.

Source: The Star April 07, 2021 00:11 UTC