| Published Wed, May 2nd 2018 at 08:02, Updated May 2nd 2018 at 08:08 GMT +3NAIROBI, KENYA: Safaricom is piloting a social messaging app that will link to its mobile money platform in an attempt to move the company into the application business, the company said on Tuesday. ALSO READ: WhatsApp co-founder quitsWith nearly 30 million users, the company has 69 percent of Kenya’s total mobile phone subscribers. The introduction of Bonga is part of the company’s strategy to boost revenue and add value to its consumers beyond its offerings of voice calls, mobile money and text messages. It’s first-half revenue announced in November showed that revenue from M-Pesa rose 16 percent, while revenue from phone calls rose by far less - only 4 percent. Mobile internet service revenue rose by nearly a third.

Source: Standard Digital May 02, 2018 05:03 UTC