Safaricom has partnered with the Nairobi Securities Exchange (NSE) to launch Ziidi Trader. The initiative marks a significant evolution of the Ziidi Investment Platform. Having already introduced Ziidi MMF for disciplined savings and Ziidi Shariah for compliant investing, Safaricom is now opening the doors to the capital markets. This integration allows users to monitor portfolios and access market insights seamlessly, aiming to transform the stock market from an elite pursuit into an accessible tool for everyday wealth creation. “Ziidi Trader is a powerful step in democratizing wealth for our customers,” said Peter Ndegwa, CEO of Safaricom PLC.

Source: Daily Nation February 10, 2026 19:52 UTC