Kenyan operator Safaricom has introduced its mobile money platform, M-Pesa, in Ethiopia, the largest mobile money platform in Africa. Safaricom entered the Ethiopian market in 2021 and has been working to roll out mobile infrastructure and attract subscribers. However, launching mobile financial services in Ethiopia has been challenging for Safaricom. Despite TeleBirr’s lead in the Ethiopian market, Safaricom sees immense potential and the opportunity to promote financial inclusion in the country. Safaricom’s launch of M-Pesa in Ethiopia demonstrates its commitment to expand its mobile money services and drive financial inclusion in the country, similar to its success in Kenya.

Source: Ethiopian News August 18, 2023 19:53 UTC