While a national consumer promotion would not normally be big news on these pages, the recently announced promotion by new market entrant Safaricom Ethiopia is possibly more significant than most. Safaricom Ethiopia has this week launched its first national consumer promotion, one that will see over one million customers rewarded for joining and using products and services on the new network. The 13-week promotion will award customers unique codes for buying a Safaricom SIM card or recharging their lines with airtime, buying packages or using WhatsApp bundles. The promotion, which is also open to Safaricom’s enterprise customers, runs until the fourth of July and will reward over one million customers throughout a 13-week period across regions in Ethiopia where the Safaricom network has been switched on. Since starting its operations with customer pilots in August 2022, and following its national launch ceremony in October 2022, Safaricom Ethiopia has grown its subscriber base to 2.8 million customers across Ethiopia.

Source: Ethiopian News April 07, 2023 06:10 UTC