By ANNIE NJANJAMore by this AuthorSafaricom’s e-commerce platform, Masoko, is set to start signing international vendors on its online portal in the first quarter of 2018, enabling local customers to purchase items directly from abroad. The platform, modelled after retail e-commerce giants Alibaba (Chinese) and Amazon (US), went live yesterday offering more than 20,000 items from 160 vendors. “We view this initiative as part of our ongoing initiatives to drive value for our customers. Masoko will form part of the Sh32 billion we are investing on our platform this financial year,” said Safaricom Director- Strategy, Joe Ogutu. Kenya’s e-commerce sector is dominated by brands such as Jumia, Kilimall, OLX, Pigiame among others.

Source: Daily Nation November 21, 2017 18:22 UTC