'Sabyasachi was clear he wanted to play in beauty and wanted to start with 10 lipstick shades' - News Summed Up

'Sabyasachi was clear he wanted to play in beauty and wanted to start with 10 lipstick shades'


Like Estée Lauder, Sabyasachi has built his brand based on a strong emotional connection with women, which is brought to life through this new exclusive collaboration. We took him to the Estée Lauder archives, and he saw how earlier lipsticks were highly weighted, had more art deco packaging on them and the luxury feel on the packaging. When I first moved here, I used a phrase, 'patient capital', which essentially meant we knew that at some point the Indian consumer base was going to change. The consumer you are targeting today is a very young Indian consumer who is extremely digitally savvy. But when we were coming to India, I said no... Estée Lauder is too far priced.


Source: Forbes March 02, 2024 22:24 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */